Night Nation Run Festival

Rebranding initiative for the Night Nation Run Festival, the world’s first running music festival. An experience that spans across the US throughout the year, including on a music-filled running course with live DJs, light shows, bubble zones, lots of neon, and black lights.

The goal of the redesign is to highlight this fun-filled experience as a brand. Transforming its current identity by refining typography, hierarchy, and color palette. The project aims to create a cohesive and adaptable new identity and showcase its success across diverse applications.

To learn more about this project, check out the process book!