This interdisciplinary project was a collaboration between two graphic designers and two industrial designers to reimagine the men’s hair dye experience. We set out to improve both the packaging and the brand identity, creating a more intuitive, modern, and approachable product that challenges outdated industry norms.

With the growing acceptance of self-care among everyone, more specifically men, we saw a gap in the market for a brand that aligns with current grooming trends. Our solution streamlines application, removes stigma, and encourages self-expression through an inclusive, confidence-boosting design.

To learn more about this project, check out the process book!